tingchun.a.lai@gmail.com

tingchun.a.lai@gmail.com

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I didn’t start as a designer — and that’s my biggest strength.

I didn’t start as a designer — and that’s my biggest strength.

I design with intention — uncovering the why behind behaviors, spotting patterns in chaos, and turning insights into stories that align teams and inspire action.

With a background in journalism and marketing, I see design not just as craft, but as strategy — a bridge between user needs, product goals, and business growth.

I design with intention — uncovering the why behind behaviors, spotting patterns in chaos, and turning insights into stories that align teams and inspire action.

With a background in journalism and marketing, I see design not just as craft, but as strategy — a bridge between user needs, product goals, and business growth.

How I work

My design process always begins with alignment and ends with learning — I see design as a system that connects insight, strategy, and craft.

My design process always begins with alignment and ends with learning — I see design as a system that connects insight, strategy, and craft.

Testimonial

“I really like Ariel. I’m pretty impressed. Great perspective, she isn’t afraid to suggest new ideas, but also respects input from stakeholders. I’d love to keep working with her on other projects.”

— James Conard, Principal PM Manager, Microsoft Developer Relations

Other creative explorations

{Visual Design}

{Photography}

{Podcast}

Let’s connect?

Find me at

Design by Ariel L

© 2026

All rights reserved

Let’s connect?

Find me at

Design by Ariel L

© 2026

All rights reserved

Let’s connect?

Find me at

Design by Ariel L

© 2026

All rights reserved