Contactless ordering and rewards system helping restaurants drive growth and user acquisition.
Overview
As a Product Designer at TableFlash, I focused on user acquisition. I designed a bilingual web app with clear ordering flows and growth features, collaborating with the founders and PM to support small restaurants, resulting in 617% user sign-up and 20% boost in merchant adoption post-launch..
Problem
Product Goal
Numbers | Quotes
Understand the real pain points | Proposed strategies | Design sprints
Understand the real pain points
01/
Restaurants could only handle one phone order at a time due to understaffing.
02/
Restaurants were lack of digital presence limited customer reach and engagement.
03/
Users felt lost browsing because of option overload.
04/
Users gave up on orders when the steps became confusing.
